Yasmine Yu  


I am a strategist and writer based in NYC. 

I like big, knotty questions and hypothesis-driven approaches. I am fascinated by culture, complex systems and the ways in which humans find common ground (or not).

These days, I partner with impact-driven, creative firms to help organizations put their visions into practice. Past clients include Amex, Tencent, AARP, IBM.

I am always up for meeting interesting collaborators. Get in touch.

Case studies available on request.


The image above was made on Below The Surface, a project documenting the archeological excavations of the River Amstel in Amsterdam.

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