In 2014, new regulations, new players and new technologies were transforming the healthcare industry into a more consumer-driven space. UHC engaged SYPartners to help them envision the ideal member experience that would set the new standard and help the organization become more customer-centric

Through three immersive experiences with the innovation team and senior leaders, we took them on a journey to better understand their members, and to develop a transformation agenda that would enable them to reimagine their member experience shaped by deep consumer insights for the next era of growth.