UnitedHealthcare
Human-Centered Innovation
In 2014, new regulations, new players and new technologies were transforming the healthcare industry into a more consumer-driven space. UHC engaged SYPartners to help them envision the ideal member experience that would set the new standard and help the organization become more customer-centric
Through three immersive experiences with the innovation team and senior leaders, we took them on a journey to better understand their members, and to develop a transformation agenda that would enable them to reimagine their member experience shaped by deep consumer insights for the next era of growth.
Through three immersive experiences with the innovation team and senior leaders, we took them on a journey to better understand their members, and to develop a transformation agenda that would enable them to reimagine their member experience shaped by deep consumer insights for the next era of growth.



